Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules
Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules

How to Download Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules RTF

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.

  • Released: February 24, 2020
  • Author: Ian Gotts
  • Rating: 3,6
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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