Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment. Includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J.P. James, senior partner of engagement planning, GroupM’s MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; Kevin Walker, founder, CultureLab.