In 2003, Computerworld do Brasil named Bruce McCalley The Supersalesman. Having lived on three continents, McCalley has sold products and services in over 40 countries. His customers range from billion-dollar healthcare organizations, oil companies, governments, universities, discrete and process manufacturers of foods and chemicals, to transportation conglomerates, all major overnight delivery services, and the largest banks and financial institutions the world over.Trust & Credibility – The Lost Art of Professional Selling offers not only the ideas and principles of sound selling, but also demonstrates these essentials through the true sales stories of a leader. Personal stories that reveal his unique route to developing sales environments and techniques that move prospects and customers – leading them to view you not solely as a vendor, but as an important and credible member of their inner circle – their Trusted Advisor.