PR Related describes in full detail how to successfully start and build a public relations firm. This one-of-a-kind book is bursting with creative tips, instructions, theories and guidance, all to help you steer your firm toward success. It demonstrates how to properly start, market, and promote your firm so that it can attract, win, and secure the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a strong future.