Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach

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Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

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  • Released: February 24, 2020
  • Author: Larry D. Kelly,Donald W. Jugenheimer,Kim Bartel Sheehan
  • Rating: 3,3
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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