The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy
The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

How to Read The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy MOBI

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

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  • Released: February 24, 2020
  • Author: D. Forbes
  • Rating: 4,6
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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