First impressions are often lasting impressions. How customers are treated on the phone can quickly turn them into either an ex-customer or a customer for life. This thorough, quick-reading guide shows anyone who uses the phone -- from salesperson to manager to secretary -- how to treat it as a service tool that directly impacts on company profits. Readers will be able to double their effectiveness when they learn how to:* handle irate customers* end those ""endless"" calls* take meaningful messages* handle conference calls and transfer calls* screen calls and ask focused questions* use the phone during emergencies* improve their voice effectivenessWith worksheets, checklists, and fill-in forms, this desktop primer will inspire fabulous phone service.