This home study guide is not like other books you have read about sales. It is a unique 8-day training program that will transform you, step by step, into a top salesperson and help you make more commissions and fulfill your dreams.ABOUT THE AUTHORDaniel P. Baril is a Doctor in Education. He is an author, a trainer and a consultant. He has studied human behaviour in the workplace for over thirty years, and he knows what makes top performers stand out among an organization’s employees. He had the privilege of sharing his expertise with staff from well-known Canadian companies such as Le Naturiste, Loblaws (Provigo and Maxi), Métro Richelieu, Marie-Claire, Archambault Group Inc., the National Bank of Canada, Desjardins Trust, the Société des Casinos du Québec, Lou-tec, and many more. In this book, he will share that same expertise with you and help you make your dreams come true. Whether you are new to sales or highly experienced, if your goal is to be among the best, then this book is for you. IN THIS BOOK YOU WILL FIND:• UP-TO-DATE INFORMATION. The book contains hard facts based on the observation of top salespeople at work. You will learn what distinguishes the best salespeople from all the others and what to do to obtain equally spectacular results yourself.• CONCRETE, RELEVANT EXAMPLES. This book speaks to you, with examples chosen specially for you by a retail sales expert. You will easily see how they relate to your own work.• HOW TO GET READY TO SELL. You will learn a seven-point plan for preparing yourself and your store for business. No more improvising. When the store doors open, you will be ready and motivated to sell.• HOW TO MAKE YOUR CUSTOMERS FEEL WELCOME. You will learn 12 principles to apply to attract customers into your store and to encourage them to buy products from you rather than from other salespeople.• HOW TO IDENTIFY YOUR CUSTOMERS' TRUE DESIRES. You will discover eight skills that will help you identify customer needs quickly and efficiently. You will show customers and co-workers that you are a real sales professional, even if you are just starting.• HOW TO PRESENT YOUR PRODUCTS. You will learn eight principles to apply to get your customers excited about your merchandise and to encourage them to buy products now. No more "I'll think about it" - just better sales figures.• HOW TO ACTIVELY CLOSE A SALE. You will know how to implement the five key stages of closing a sale. No more doubts and waiting. Your customers will let you know their intentions or objections immediately, and you will be able to make slight adjustments and close more sales.• HOW TO BUILD CUSTOMER LOYALTY. You will discover six techniques for encouraging your customers to be proud of their purchases and to come back to you again and again.You will discover how to capture the hearts and minds of your customers, get the cash register ringing, and put more money in your pocket. TOP RETAILERS SERIES"Retail Selling Techniques – A Step-by-Step Guide to Increase Your Sales" is part of the "Top Retailers Series". We offer a great variety of books on retailing in French and English. Simply search on Amazon for "Top retailers Series" or "Collection Top Commerce".