How to Market Your Jewelry Business on Facebook by Yariv Gai is an insider's guide to getting started with Facebook marketing for jewelry business owners. The book includes a thorough overview of Facebook Business Pages, Groups, and advertising, and is therefore essential reading for any jewellery business owner entering the world of ecommerce, or looking to expand their online marketing skills.While you may already be familiar with using Facebook for your personal life, and most likely already have a profile which you check and maintain, marketing your business on Facebook is a very different process - especially to do well. Indeed, promoting your business on Facebook, while not difficult, does have its own set of features and functionality that you will need to get up to speed on, and like anything will take some time to master. Large brands spend millions of dollars per year marketing on Facebook, and event they do not always get it right. So it's not surprising that jewelry business owners may be cautious about getting started on Facebook, as they may not know how to do so in a time and cost-efficient manner. This was why Gai was motivated to write the book as he kept getting requests for help from his community - the Jewelry Network. Gai has outlined in plain English the mechanics of getting started and build your audience on Facebook in an entertaining and easy-to-follow manner. The book is aimed at both beginners and more seasoned online advertisers who may not have used Facebook before, and is designed to get you thinking about how to be creative on Facebook in order to gain maximum benefit from your efforts. Topics in the book include; how to create a Facebook Business Page, how to make your Page look professional, How to Attract a Fans, and members to Facebook Groups, and what the different methods are for free social media promotion, versus paid Facebook Ads. Gai also gives useful advice on whether or not to use Facebook instead of or in addition to your own website, and provides a number of recommendations on where to find service providers to help with the visual elements of your Facebook page and online marketing campaigns.While this book is not intended to be a substitute for hiring an expert like Gai to help with your online marketing efforts, it will give you strong foundation on which to build your knowledge on, as well as giving you the necessary inspiration to get started with promoting and building your business on Facebook.As the book is limited to discussion of Facebook only, for information on marketing using other social networks, and channels, you will need to consult the other books in the series Sell Jewelry Online and Selling Your Jewelry Using Pinterest. For other information about starting and running a jewelry business, including titles like Where to Buy Wholesale Jewelry in Thailand, please visit Gai's online book store.Gai welcomes your feedback on any of his books on Amazon, and looks forward to connecting with his readers online via his website, or on social media.