How to Read The 4 Billion Dollar Tweet: A Guide for Getting Leaders Off the Social Sidelines Kindle
A tablet-optimized, visual guide to help get today’s leaders off the social sidelinesFor many business leaders, social media is an afterthought or something left to others: a big mistake in this brave new media world where social platforms can change fortunes. Take Lockheed Martin, whose stock plunged nearly $4 billion in a single day. The culprit? 140 characters. A Tweet from Donald Trump sent stock into a tailspin. Company leadership was silent on social media, unwilling or unable to respond. For leaders, the question is no longer can you afford to be on social media, but can you afford not to. It’s no exaggeration to say the future of your company may depend on knowing how, when and why to use your social platforms. In this pithy primer, Hootsuite CEO Ryan Holmes offers busy leaders a pocket guide to social media. With quotable, bite-size content including case studies, statistics and graphs, the mind behind the world’s most widely used social management platform provides practical ideas to get results. Ideal for leaders looking to expand their connections with customers and employees, avert crisis and fuel growth, The Four Billion Dollar Tweet offers an accessible introduction to leadership communication through social media.It can take just a few minutes to get up to speed. But it might just cost you a few billion dollars not to.- - This ebook is full-colour, highly visual, and optimized for tablet reading in horizontal orientation. - -A serial entrepreneur, Ryan Holmes started his first business in high school and quickly opened a string of ventures, from a pizza restaurant to a digital media agency, before founding Hootsuite in 2008. As CEO he has helped to grow Hootsuite into the world’s most widely used social relationship platform, with 15-million-plus users, including more than 800 Fortune 1000 companies. Holmes is an active investor and advisor, whose Maple Syrup Mafia syndicate is dedicated to accelerating Canadian startups. A future enthusiast (with a love of VR) and the inventor of a low-cost standing desk, he’s a hacker at heart: always looking for easier, better and more efficient ways to solve problems.As a supporter of socially conscious ventures, Holmes is proud to have steered Hootsuite to B-Corp status, a distinction awarded to leading for-profit companies with a social and environmental mission. Through his foundation, The Next Big Thing, he also offers fellowships and mentoring to tomorrow’s brightest entrepreneurs. He is widely recognized as an authority on digital transformation, entrepreneurship and social media. His insights are shared in publications such as Fortune, Fast Company and the Wall Street Journal. Holmes ranks as one of the top 20 global Influencers on LinkedIn and a leading CEO influencer on Facebook and Twitter.
