Generating qualified leads and converting those new leads into sales is critical for all businesses. Doug has made his clients in excess of $100 million dollars, leveraging email marketing and renting third party permission based email lists making him one of the nation's largest media buyers of rented email lists. It’s shocking to hear email marketing leaders, SAS vendors, email service providers, and industry associations promoting their bias and misinformation about email list rental with marketers around the world. Three Big Lies, dispels the myths, confusion, and lies within the email marketing industry relating to email list rental and email marketing.