The Agile Brand: Creating Authentic Relationships Between Companies and Consumers
The Agile Brand: Creating Authentic Relationships Between Companies and Consumers

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Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways.

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  • Released: February 24, 2020
  • Author: Greg Kihlström
  • Rating: 4,7
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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