Read Online The Little Book of Marketing for Health Professionals PDF
Want to see more patients, clients or customers come through your door? Learn the basics of effective, authentic marketing!The Little Book of Marketing for Health Professionals is an expert guide to small business marketing, tailored to the needs of health professionals in private practice and wellness entrepreneurs. The book is written for doctors, therapists, chiropractors, dentists, nutritionists, life coaches, yoga or meditation teachers, counselors, acupuncturists, herbalists, massage therapists—and anyone else who does business in the health and wellness world.The Little Book of Marketing will help you to:1. Grow your patient, client or customer base2. Center your work around your core skills and passions3. Build an authentic brand4. Create a strong business website5. Utilize email marketing, social media, and blogging6. Tackle small but important details like using a custom email domain 7. Develop a clear plan to market your business or practiceAuthor Jo Cooper (founder and creative director of the mindful marketing agency Integrative Health Design) teaches an approach to marketing based on building honest, mutually beneficial relationships with your patients, clients or customers. Those relationships are grounded in sharing—so sharing, more than selling, is what contemporary marketing is all about. That dovetails perfectly with the ethos of helping others that drives so many of those in the health and wellness field. After finishing The Little Book of Marketing, you’ll be ready to start marketing your business in an effective manner that you can feel good about!
