Feel Free Read Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure Of Brand Response From Both Sides Of The Marketing Fence Kindle
Better Branding, Better BenefitsMarketing techniques, retailers, and distribution channels have changed dramaticallysince authors RICK CESARI and BARB WESTFIELD started in the business of brandbuilding and direct response advertising twenty-five-plus years ago, and they willcontinue to change, but over their combined years of experience, Rick and Barb havefound that five key strategies have remained constant:1 Utilizing your “uniqueselling proposition,”or USP;2 Creating a name andmarket position for yourproduct or business;3 Under-promising andover-delivering;4 Listening to your customers to developworld-class customer service and powerfultestimonials that will sell for you 24/7, and5 Direct branding selling―thebest way to brand for mostsmall businesses and startups.In this book, Rick and Barb will expand on these simple brand-building keys and show youhow they built brands like GoPro, the George Foreman Grill, Sonicare, and others usingthese keys, and how you, too, can put them to use immediately in your business or newproduct launch.
