How to Download The Value Mix: Create Meaningful Products and Services for Your Audience RTF
How do you go from an idea to a compelling product strategy? How do you translate a customer interview into marketing insight?In the Value Mix, Guerric de Ternay answers these important questions.Filled with innovation frameworks and examples, this short practical book helps you solve a big challenge every business faces: how do you create meaningful and successful products or services—i.e. design new value propositions that matter to your customers.The Value Mix is complementary to the lean startup methodology, the design thinking process, and customer development research.This is a must-read for anyone who deals with innovation and strategy—whether you're a product manager, an entrepreneur, an innovation consultant, a market research specialist, or a marketing or brand manager.You can create meaningful value propositions for your customers. The Value Mix tells you how.--Guerric de Ternay is the founder of two sustainable fashion businesses (GoudronBlanc and Blackwood). In parallel, Guerric also runs projects for ?What If! Innovation, a global consulting firm that works with Fortune 500 companies using an experimentation-based approach to achieving growth.
