Perspectives on Purpose: Leading Voices on Building Brands and Businesses for the Twenty-First Century
Perspectives on Purpose: Leading Voices on Building Brands and Businesses for the Twenty-First Century

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"To build a great company, purpose is not a nice-to-have; it's a must-have. This book brings together a range of thoughtful voices on how to develop and communicate that purpose." -- Adam Grant, New York Times bestselling author of Originals and Give and TakePerspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & Jerry's, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well.Foreword by Jessica Alba and Christopher Gavigan, Co-founders of The Honest Company Chapters by:Jorge Aguilar (Prophet)Tom Andrews (TJALeadership, SYPartners)Maryam Banikarim (Hyatt, NBC Universal, Gannett, Univision)Ila Byrne and Ryan Hunter (Diageo)Corrie Conrad (Sephora)Alexandra Dimiziani (TwentyFirstCenturyBrand, Airbnb)Ambika Gautam Pai (Wolf & Wilhelmine)Heidi Hackemer (And So We Hunt)Sam Hornsby (TRIPTK)Jonathan Jackson (Harvard University, Blavity)Sam Liebeskind (Gin Lane, Wolff Olins)Rob Michalak (Ben & Jerry's)Thomas Ordahl (Landor)Frank Oswald (Columbia University)Sarah Potts (Thorn)Matthew Quint (Columbia Business School)Haley Rushing (The Purpose Institute)Letitia Webster (VF Corporation)Freya Williams (Futerra)

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  • Released: February 24, 2020
  • Author: Nina Montgomery
  • Rating: 5
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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