Grow your business, get more sales and win over more customers with this book on how customers think and act when buying. This book will help you understand:- How to price products to sell more, and at a higher price- How to position products to generate sales- How words and colors impact the decision-making process- How smells, music, fear, and much more influences the way we decide to buyThis book is designed to give you easy to implement ideas for growing your business - without having to understand psychology or how the human mind works in-depth. Practical examples are given throughout the book to help you.