Entrepreneurs and small to medium businesses often struggle to build or evolve their marketing capabilities. This book lays out a roadmap for identifying and deploying innovation that will improve in-market results -- building both the brand and the business.*Develop innovation strategies*Leverage insights and drive positive change*Build a culture of innovation*Create a measurement plan*Socialize successesThe result -- tangible enhancements in 90 days:*Improved branding*Better processes*Increased marketing results*Enhanced communications*Accelerated revenues and speed to marketInnovate and Win: 90 Days to Better Marketing Performance will provide an innovation roadmap, proven techniques and bonus tools to help you succeed.