Three- times Best Selling Author and Award-winning Education Specialist, Ginger Bell shares how to use your expertise to create educational content marketing. This is a true step, by step guide that shows you exactly what you need to do to create content that will educate your prospects, answer their questions, build value in your services and position you as THE expert in your field.Education-based marketing, or “edumarketing” is the sharing of knowledge with the purpose of building trust and positioning yourself as the expert in your field. It is a necessary strategy in today’s competitive market that can help you establish credibility and build trust with your prospects, customers and partners.Most companies today live in a very competitive marketplace and how you differentiate yourself and maintain trust in the every-changing world of marketing is more crucial then ever. In “the edumarketer”, Ginger shares what she has used for her clients for the past twenty years to build credibility in their marketplace with education-based marketing. This book will help you to quickly implement “Edumarketing” into your marketing plan. Plan on learning how to:•Identify Your Segmented Target Customers•Build a Topic List of Customer Questions •Create a Content Marketing Plan•Determine Your Best Delivery Channels•Utilize Video, Podcasts, Blogs, Online Universities and “Mini” Courses in Your Marketing•Start Generating Content That Produces ResultsCapture the Power of Being the Expert!This book is designed to give you the answers you need on how to start answering your customers most asked questions and leverage your expertise to implement the power of edumarketing into your business!Start marketing your expertise and become the edumarketer.