釣愚：操縱與欺騙的經濟學: Phishing for Phools：The Economics of Manipulation and Deception (Traditional Chinese Edition)
釣愚：操縱與欺騙的經濟學: Phishing for Phools：The Economics of Manipulation and Deception (Traditional Chinese Edition)

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★2016年公理商業圖書獎經濟學金書獎 ★2015年英國《獨立報》最佳經濟學書 ★2015年 LinkedIn 最佳商業書 ★2015年 BusinessInsider.com 最佳商業書 ★Amazon.com 商業理財百大暢銷書兩位諾貝爾經濟學獎得主耗時5年最新力作 這是影響你我生活最重要的經濟學新觀點！ ★2016年政大科管智財所百大好書TOP10 本書作者艾克羅夫與席勒，分別為2001年與2013年諾貝爾經濟學獎得主，兩人耗時5年挖掘出真實世界影響所有人甚巨的各行各業釣愚實例，提醒自由市場的所有人們小心別上鉤！經濟學鼻祖亞當．斯密（Adam Smith）在1776年提出，市場「猶如被一隻看不見的手操縱……人人都在追求自己的利益。」自此，現代經濟學的核心思想之一便是均衡：一旦達成經濟均衡，人人都能獲得最大利益，任何干涉只會弄巧成拙。但這樣的結論忽略了很重要的一點，在完全自由的市場，人們不只有很多選擇的自由，也會出現各種釣愚之人，利用人類在資訊或心理上的弱點，操縱和欺騙他人以獲致最大利益。在本書，艾克羅夫與席勒超越目前的行為經濟學，提出「釣愚均衡」的新觀點，羅列與每個人生活最相關的各領域釣愚實例，包括：．五花八門的廣告及行銷手法，連新聞媒體也在說故事 ．投資股票、購買債券，乃至2008年金融危機的成因 ．買車、買房、上健身房，以及最普通的日常刷卡購物 ．選戰、金權政治與遊說 ．食安問題與用藥安全，吃藥可能「致」病 ．創新的危害，包含臉書 ．令人上癮、無法自拔的菸酒，還有賭博問題 ．企業併購、垃圾債券大王與華爾街的騙徒 ．甚至，企業宣告破產也能再大賺一票！所幸，這個世界還有一幫維護社會公義的英雄，遍布在民間、商界與政府，透過建立標準、各項政策法規與活動的推行，為我們進行把關。釣愚是全球自由市場的現象，這本書是為每個人所寫的，包括對經濟學有興趣的青少年、各年齡層的讀者群、政策制定者、經濟學教授，以及所有想要擴展人性視野的人。

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  • Released: February 24, 2020
  • Author: 喬治．艾克羅夫(George A. Akerlof),羅伯．席勒(Robert J. Shiller),廖月娟
  • Rating: 4,9
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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