As a funeral home owner or operator, are you:Confused by what Facebook is? It’s “social media”, but isn’t that confusing, too?Always feeling awkward about what to say about your funeral home in mass media?Wondering how you can promote your funeral home as easily as other businesses?Curious to discover how funeral homes are successfully advertising on Facebook?This book answers those questions for you! Inside you’ll discover:Why Facebook is just as big of a media and advertising platform if not bigger than what your local newspaper was in 2000.How advertising works, and how to advertise on Facebook now.Facebook loves stories, and because funeral homes have stories to tell, you will finally know what you can say in your advertising.The Top 11 topics that resonate with Facebook readers, including easy-to-understand, real-world examples.“Advertising on Facebook with Post and Boost keeps us relevant in the communities we serve.” Dan Briggs, Owner, Davidson Funeral Home, Lexington, NC.About the AuthorBill A Johnston is President of Post and Boost®Inc., an agency that specializes in advertising on Facebook for funeral homes. His practice uses a proprietary software platform developed by his firm, which gives Post and Boost the ability to offer this custom service nationally. When you read the Facebook posts in Part 2 of this book, you’ll discover Bill has a very unique writing style for his clients. “When a Facebook user reads a funeral home post, we’re transferring a feeling, the kind of feeling that’s impossible to create using mass media. Because it’s a one-to-one media, we can get very personal, and since our clients sell personal services, Facebook works.” “We Tell Your Story on Facebook.”For more information, visit PostandBoost.com