This book aims to present the basic foundations of COPYWRITING and the HUMAN MENTAL TRIGGERS and techniques of how you can write ads in a professional and persuasive way, it also has COPY templates ready as examples that will help understanding how to write correctly and so creating ads that convert into sales either online or in person.The Book will discuss:1 - COPYWRITING and Basic Basics2 - Mental Triggers3 - Templates with Ready ExamplesAfter reading for sure you will improve your advertising campaigns and write your ads in a professional manner.Good Studies !!!Gustavo Cohen.