There are more than 2 million apps available on the App Store. Of course, you can acquire and rank for keywords highly relevant to you but building up organic performance takes time. Since searchers have a higher probability to buy, you can exponentially grow your ROI by targeting relevant search terms. With iOS now making up to 45% of the US smartphone market, it’s easy to see why marketers would be interested in App Store search ads to connect with iOS users. 70% of App Store visitors search for an app to find it. Why not be present when your potential customers are searching for you? They may not know you or your solution, which is why it is your job to show them how can you solve their problems!With this ebook, you can learn everything about Apple Search Ads. From creating an account to optimizing a campaign, you have it all here.You put your heart and soul in your business, why let the lack of awareness and marketing ruin it for you? This book can help you grow and scale your app's presence on the App Store.