“Jon hits the nail on its head with his community-driven approach to music marketing.” — Jason Grishkoff, Founder of SubmitHub and Indie ShuffleIf you’re like most indie artists, you kind of hate music promotion. Yeah, you do it. But too often it feels like a collection of used-car sales tactics, and on top of that, it usually doesn’t work.It shouldn’t be that way. What if promotion led to real results – and, even better, a community built around your artistry? What if it was effective and meaningful?In this book, Jon Anderson (founder of Two Story Media) details a roadmap to better indie music promotion, introducing a perspective and a toolbox of tactics that will help you to market your music more effectively – and, ultimately, help you to build a community that matters.What the book is:- A guide to effectively setting up marketing platforms.- A roadmap to follow as you release music.- A paradigm shift away from draining promotion toward meaningful community building.What the book is not:- A detailed course on Facebook Ads.- An encyclopedia of every music marketing tactic ever.- Lame.If you want to make a living making music for a community that cares about your art, this book will give you a path to get there.