StorySelling simply solves problems; it enables us to communicate easily with customers (so they buy and buy more often) and with prospects - so we grab their attention and turn them into customers. As small business owners and entrepreneurs our challenge with online marketing is figuring out how to do it - and make it pay off; there has to be an ROI and we can't afford to blow it. Traditional advertising just doesn’t work like it once did – we don’t trust it and people have learned to tune those relentless messages out, because they’ve become meaningless chatter. There’s one thing that does work, that’s always worked - StorySelling - and it’s something you’re intuitively good at: telling stories. This is what you do; the simple, conversational connection that’s made when you share something that’s interesting, valuable and true with a prospect who’s already interested in what you're selling. This How-To Guide will give you everything you need to get started with making videos, telling business stories and meeting new people.