In his groundbreaking and enjoyable new book The Selling Chronicles, top sales coach Steve Lewit explodes all the current myths about selling and delivers a 21st century sales approach that is guaranteed to ignite any selling career.Offering a new selling world where "closing" doesn't exist, "Think about its" evaporate into the ether and customers qualify and sell themselves, The Selling Chronicles describes how old-school selling creates most of the selling problems it purports to solve. It then walks you through a step-by-step, systematic discovery of creating a reality-based selling method that delivers real results.While The Selling Chronicles is highly entertaining, it will also make you wince, laugh and think; challenge ideas and concepts which you now believe to be "selling gospel;" and it will demystify why you've lost so many sales in the past. Then it will show you exactly what to do now to align your selling to today's more sophisticated customer and, in the process, wish you had seen all this years ago.With its unique perspective and style, The Selling Chronicles is an exciting and powerful story in combination with instructive guidance that is an enjoyable and life changing reading experience for sales professionals, managers, support staff and entrepreneurs.