Microsoft Dynamics 365 is an extraordinarily powerful set of applications that can help drive success for any organization. A successful deployment, however, requires some essential understanding of the platform and how it should be configured for maximum success. With over twelve years of experience at the enterprise level, and with over one hundred Microsoft Dynamics CRM and 365 deployments ranging from thousands of users to just one, Owen Scott concisely presents the concepts that organizations need to successfully deploy the Sales and Customer Service apps in the latest version. Filled with Pitfalls, Notes, and Best Practices, this book provides practical information in a way that is easy to consume and sensible.